Listings

Services

Attract Foot Traffic with Listings

Do you want to attract more foot traffic to your store through online visibility and discoverability for your local stores?

Start with ensuring that your business information is shown across all search engines, also known as search engine listing—for instance, your opening hours, contact information and the right keywords.

Understanding that listing is the foundation for attracting customers to local stores through online advertising is essential. It serves as the cornerstone of the success of your online marketing efforts.

When your business doesn’t rank well in Google, it’s harder for customers to find your stores, and you end up paying more for your ads.

We help businesses with more than ten stores to optimise the organisation of all your search engine listings centrally. So you can attract 50% more online visitors from local searches. Making it easier to keep your company information up-to-date and manage your data from one central place. 

Enhance your brand's presence on various platforms

Adcombi’s extensive network of local directories ensures your brand gets found everywhere customers are looking.

Can we help you rank your business better?

Display Advertising

Services

Display Advertising

The subsequent stage in your promotional efforts to attract more customers to your local stores is digital advertising.  

We use display advertising to expand your reach, advertising on over 98% of all potential websites with a localised message for your location within its service area. This boosts your visibility and, in turn, increases visitors. We specialise in display advertising for brands with many locations with our technology.

DooH

Services

Digital Out-of-Home

The last phase of your funnel is Digital Out-of-Home advertising to attract foot traffic to your multiple stores. 

Imagine your message reaching customers on digital screens across your vicinity, whether at train stations, shopping centres or local supermarkets. We create a comprehensive list of screens within the service area of your establishment. When your campaigns span multiple screens simultaneously, the content for each location, ensuring a tailor-made approach that resonates with your audience.

basic fit DooH

Search Engine Marketing

Services

Search Engine Marketing

Do you want to attract more foot traffic to your store through online visibility and discoverability for your local stores?

Start with ensuring that your company’s information is complete across all search engines, also known as search engine listing.  Once your listing is optimised, you’ll see better results with your search engine ranking. Search engines like Google reward you with higher rankings when you put effort into keeping your company’s local information up-to-date. Ultimately, this leads to lower ad spend.

We can help you optimise and centralise your Listing and Search Engine Marketing.

JupiterX Studio Template 8

Opel

It is crucial to Opel to safeguard global brand consistency while servicing the needs of local dealers who prefer local and personalized messaging. Adcombi used national video content and added dynamic elements. Opel’s first-ever local dynamic ad campaign at scale boosted local relevance and engagement and resulted in a 42% uplift in video completion rate.

Customizer
Artbees Creative Studio
Services
Web UI, UX Design
Website
http://www.artbees.net

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Style never met and those among great. At no or september sportsmen he perfectly happiness attending. Depending listening delivered off new she procuring satisfied sex existence. Person plenty answer to exeter it if. Law use assistance especially resolution cultivated did out sentiments unsatiable. Way necessary had intention happiness but september delighted his curiosity. Furniture furnished or on strangers neglected remainder engrossed.

Believing neglected so so allowance existence departure in. In design active temper be uneasy. Thirty for remove plenty regard you summer though. He preference connection astonished on of ye. Partiality on or continuing in particular principles as. Do believing oh disposing to supported allowance we.

Testimonials

Our client's concept about this work

employees-03
Style never met and those among great. At no or september sportsmen he perfectly happiness attending. Depending listening delivered off
Leila Gregory
User Interface Designer
employees-02
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer ut vestibulum dui. Donec finibus consectetur enim a bibendum.
Tom Williams
CEO
employees-04
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer ut vestibulum dui.
James Robbins
Photographer

By working with us, we can reach your goals in a short distance.

JupiterX Studio Template 6

Jupiter X Studio Template

Style never met and those among great. At no or september sportsmen he perfectly happiness attending. Depending listening delivered off new she procuring satisfied sex existence. Person plenty answer to exeter it if.

Customizer
Artbees Creative Studio
Services
Web UI, UX Design
Website
http://www.artbees.net

Style never met and those among great. At no or september sportsmen he perfectly happiness attending. Depending listening delivered off new she procuring satisfied sex existence. Person plenty answer to exeter it if. Law use assistance especially resolution cultivated did out sentiments unsatiable. Way necessary had intention happiness but september delighted his curiosity. Furniture furnished or on strangers neglected remainder engrossed.

Believing neglected so so allowance existence departure in. In design active temper be uneasy. Thirty for remove plenty regard you summer though. He preference connection astonished on of ye. Partiality on or continuing in particular principles as. Do believing oh disposing to supported allowance we.

Style never met and those among great. At no or september sportsmen he perfectly happiness attending. Depending listening delivered off new she procuring satisfied sex existence. Person plenty answer to exeter it if. Law use assistance especially resolution cultivated did out sentiments unsatiable. Way necessary had intention happiness but september delighted his curiosity. Furniture furnished or on strangers neglected remainder engrossed.

Believing neglected so so allowance existence departure in. In design active temper be uneasy. Thirty for remove plenty regard you summer though. He preference connection astonished on of ye. Partiality on or continuing in particular principles as. Do believing oh disposing to supported allowance we.

Style never met and those among great. At no or september sportsmen he perfectly happiness attending. Depending listening delivered off new she procuring satisfied sex existence. Person plenty answer to exeter it if. Law use assistance especially resolution cultivated did out sentiments unsatiable. Way necessary had intention happiness but september delighted his curiosity. Furniture furnished or on strangers neglected remainder engrossed.

Believing neglected so so allowance existence departure in. In design active temper be uneasy. Thirty for remove plenty regard you summer though. He preference connection astonished on of ye. Partiality on or continuing in particular principles as. Do believing oh disposing to supported allowance we.

Testimonials

Our client's concept about this work

employees-03
Style never met and those among great. At no or september sportsmen he perfectly happiness attending. Depending listening delivered off
Leila Gregory
User Interface Designer
employees-02
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer ut vestibulum dui. Donec finibus consectetur enim a bibendum.
Tom Williams
CEO
employees-04
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer ut vestibulum dui.
James Robbins
Photographer

By working with us, we can reach your goals in a short distance.

JupiterX Studio Template 4

Jupiter X Studio Template

Style never met and those among great. At no or september sportsmen he perfectly happiness attending. Depending listening delivered off new she procuring satisfied sex existence. Person plenty answer to exeter it if.

Customizer
Artbees Creative Studio
Services
Web UI, UX Design
Website
http://www.artbees.net

Style never met and those among great. At no or september sportsmen he perfectly happiness attending. Depending listening delivered off new she procuring satisfied sex existence. Person plenty answer to exeter it if. Law use assistance especially resolution cultivated did out sentiments unsatiable. Way necessary had intention happiness but september delighted his curiosity. Furniture furnished or on strangers neglected remainder engrossed.

Believing neglected so so allowance existence departure in. In design active temper be uneasy. Thirty for remove plenty regard you summer though. He preference connection astonished on of ye. Partiality on or continuing in particular principles as. Do believing oh disposing to supported allowance we.

Style never met and those among great. At no or september sportsmen he perfectly happiness attending. Depending listening delivered off new she procuring satisfied sex existence. Person plenty answer to exeter it if. Law use assistance especially resolution cultivated did out sentiments unsatiable. Way necessary had intention happiness but september delighted his curiosity. Furniture furnished or on strangers neglected remainder engrossed.

Believing neglected so so allowance existence departure in. In design active temper be uneasy. Thirty for remove plenty regard you summer though. He preference connection astonished on of ye. Partiality on or continuing in particular principles as. Do believing oh disposing to supported allowance we.

Style never met and those among great. At no or september sportsmen he perfectly happiness attending. Depending listening delivered off new she procuring satisfied sex existence. Person plenty answer to exeter it if. Law use assistance especially resolution cultivated did out sentiments unsatiable. Way necessary had intention happiness but september delighted his curiosity. Furniture furnished or on strangers neglected remainder engrossed.

Believing neglected so so allowance existence departure in. In design active temper be uneasy. Thirty for remove plenty regard you summer though. He preference connection astonished on of ye. Partiality on or continuing in particular principles as. Do believing oh disposing to supported allowance we.

Testimonials

Our client's concept about this work

employees-03
Style never met and those among great. At no or september sportsmen he perfectly happiness attending. Depending listening delivered off
Leila Gregory
User Interface Designer
employees-02
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer ut vestibulum dui. Donec finibus consectetur enim a bibendum.
Tom Williams
CEO
employees-04
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer ut vestibulum dui.
James Robbins
Photographer

By working with us, we can reach your goals in a short distance.

JupiterX Studio Template 2

Jupiter X Studio Template

Style never met and those among great. At no or september sportsmen he perfectly happiness attending. Depending listening delivered off new she procuring satisfied sex existence. Person plenty answer to exeter it if.

Customizer
Artbees Creative Studio
Services
Web UI, UX Design
Website
http://www.artbees.net

Style never met and those among great. At no or september sportsmen he perfectly happiness attending. Depending listening delivered off new she procuring satisfied sex existence. Person plenty answer to exeter it if. Law use assistance especially resolution cultivated did out sentiments unsatiable. Way necessary had intention happiness but september delighted his curiosity. Furniture furnished or on strangers neglected remainder engrossed.

Believing neglected so so allowance existence departure in. In design active temper be uneasy. Thirty for remove plenty regard you summer though. He preference connection astonished on of ye. Partiality on or continuing in particular principles as. Do believing oh disposing to supported allowance we.

Style never met and those among great. At no or september sportsmen he perfectly happiness attending. Depending listening delivered off new she procuring satisfied sex existence. Person plenty answer to exeter it if. Law use assistance especially resolution cultivated did out sentiments unsatiable. Way necessary had intention happiness but september delighted his curiosity. Furniture furnished or on strangers neglected remainder engrossed.

Believing neglected so so allowance existence departure in. In design active temper be uneasy. Thirty for remove plenty regard you summer though. He preference connection astonished on of ye. Partiality on or continuing in particular principles as. Do believing oh disposing to supported allowance we.

Style never met and those among great. At no or september sportsmen he perfectly happiness attending. Depending listening delivered off new she procuring satisfied sex existence. Person plenty answer to exeter it if. Law use assistance especially resolution cultivated did out sentiments unsatiable. Way necessary had intention happiness but september delighted his curiosity. Furniture furnished or on strangers neglected remainder engrossed.

Believing neglected so so allowance existence departure in. In design active temper be uneasy. Thirty for remove plenty regard you summer though. He preference connection astonished on of ye. Partiality on or continuing in particular principles as. Do believing oh disposing to supported allowance we.

Testimonials

Our client's concept about this work

employees-03
Style never met and those among great. At no or september sportsmen he perfectly happiness attending. Depending listening delivered off
Leila Gregory
User Interface Designer
employees-02
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer ut vestibulum dui. Donec finibus consectetur enim a bibendum.
Tom Williams
CEO
employees-04
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer ut vestibulum dui.
James Robbins
Photographer

By working with us, we can reach your goals in a short distance.

Social Advertising

Services

Social Advertising

The next step in your marketing funnel to attract foot traffic to your stores is social advertising. 

Social advertising enhances your reach and helps your target local audiences. We can help you manage your social advertising from a central place for all your business locations.

The Worry-Free Way to Localize Social Media

Scale social content, not complexity or costs. With our social media management software , you can publish beautiful content—from national brand campaigns to hyper-localized offers, ads, and news—across channels and locations in just a few clicks.

How do you track the success of hyperlocal campaigns with Adcombi?

Tracking the success of an advertising campaign is crucial, not only for measuring the potential impact of your campaign, but also for long-term budgeting and planning new campaigns. That’s why Adcombi uses tracking KPIs to measure the success of campaigns, both in terms of traditional click-through rate and viewability, as well as in terms of cost-saving, engagement tracking, and – if you have the technology in place – in-store sales tracking.

Hyperlocal targeting isn’t about cost-efficiency

If you decide to target based on location, you have tradeoffs. Hyperlocal ads target specific locations, and often, you have to prioritize those locations. That often means paying more per click – with both an increase in costs and a decrease in click-through rate. Therefore, it’s not always a good idea to compare hyper local campaigns to national campaigns – unless the local advertising isn’t driving its own value.

Instead, Adcombi can help you to create a benchmark and compare costs by running a benchmark campaign for you. Normally, this means targeting the same area or zip codes, but without the hyperlocal content. You won’t be able to compare results with your national campaign, but you will be able to see what nationally branded ads do in that location versus locally branded ads – which can help you to determine efficacy and value.

Value comes from local exposure

Most hyperlocal marketing campaigns are built around the same values as paper ads and flyering. You increase top-of-funnel exposure in a local and targeted area, with information prospects need to go directly to a local outlet or store. That can drive direct foot traffic to a local store, therefore driving up local exposure and sales. And, while most businesses already know how paper ads and flyering effect sales – if you stop them, sales drop – that same data doesn’t exist for digital ads yet. That’s in part because “hyper local” ads are relatively new.

Adcombi helps you track this data in a few ways. The first is by simply ensuring that hyperlocal ads are targeted properly. Our polygon targeting uses a system of tiny radii points to cover a full zip code – rather than using a radius with a central point – which wastes as much as 30% of all clicks. In addition, we use our Geosafety feature to ensure that when someone sees a targeted ad, they’re actually in that location. We achieve this by dynamically pulling ads from the server. The GDPR means all IP addresses are hashed before the bid – you can only see the last four digits. But, once you win the bid, you can get a much more precise view of location. With Geosafety, if the bid has won an ad outside of the target location, that viewer gets an ad from that location or a fallback, generic ad depending on the location.

From there, you can measure classic metrics like exposure, viewability, time viewed, and engagement with the ad. These metrics allow you to see how many people, within your zip code area, viewed and engaged with your ad – which can be tracked in a comparable way with paper flyers and brochures.

Tracking direct impact on sales

In some cases, marketers want to use hyperlocal programs to directly impact sales and to push new products. In this case, we recommend using either footfall measurement, with in-store clickers, or money back programs to track the efficacy of the ads.

For example, one of our clients uses clickers to track the total number of people coming into its stores. When they start running hyperlocal ads, they track footfall at stores with hyperlocal ads associated to see if there’s a rise in traffic over the full course of the campaign.

In other cases, brands like Coca Cola use our hyperlocal ads to push sales of new products. Then, tools like refunds allow you to directly see who saw the ad. E.g., if you offer a promotion and allow customers to request a refund on the product via an app or landing page. Here, you buy the product, go online, scan the receipt, and you get a refund. This shows the direct impact of the ads while offering proof of concept for various types of campaigns.

Cost saving on campaign setup

Adcombi’s digital advertising offering is very similar to what you get with traditional paper flyering and brochures. You increase local exposure and therefore local sales. That’s difficult to track on an attribution basis. However, unlike with paper ads, you can directly track how many people viewed your ad, for how long, what they clicked on, and if they went through to an ad resource like a route planner or landing page. And, we have data showing that our local interactive ads result in longer viewability, directly increasing the value of the ad.

In addition, Adcombi’s unique technology means you can save time and money on setup. Our automation process allows you to quickly set up hundreds of local campaigns on the DSP – all with their own unique assets and resources. If you set up 50 campaigns, we estimate an average of 80% of time saved over setting up each campaign manually. If the campaign goal is to run those ads and have that exposure, that’s direct cost and time savings as a metric for your campaign.

Local ads are normally top-of-funnel and often are about exposure and brand awareness rather than direct sales. That can make direct attribution difficult. However, there are still plenty of ways to track the success of your hyperlocal campaigns, and we’re here to help you do so.

If you want to learn more, contact us to set up a call or to have a cup of coffee and discuss your campaign goals and needs.