Opel

Innovative ways to enhance a global brand on a local level

It is crucial to Opel to safeguard global brand consistency while servicing the needs of local dealers who prefer local and personalized messaging. Adcombi used national video content and added dynamic elements. Opel’s first-ever local dynamic ad campaign at scale boosted local relevance and engagement and resulted in a 42% uplift in video completion rate.

“We help importers with their dealer communication. Making an effective local translation of a national message is essential. Adcombi's Hyperlocal technology helps us efficiently deliver on our local strategy for brands such as Opel, Kia and Ford.”

Thomas Visser
Innovation and Strategy Manager

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Choose for a Managed Service solution if you want to trial our technology’s capabilities. If you have experience running programmatic campaigns and have a team in place, you can opt for the Self-Service solution. No DSP seat? Not a problem! You can use our seat with the various DSPs we’re integrated with. Do you have thousands of franchisees or independent store managers?

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